Instagram's Book Now button that makes you stand out

How does your business stand out from the crowd?

• Is it the newly refurbed salon?
• Is it the bounciness  of your blowdry?
• Is it the finish on your mani?
• Is it those little biscoff biscuits you serve with the fresh coffee?

How does the way a client books make you stand out? In this blog we look at it from a client perspective with the help of our friends at Instagram.

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First impressions count

Lots of details and effort go into making your salon stand out from the crowd. It is these details that make regular clients come back and attract new clients based on your reputation?

So what does this have to do with a booking system?

Let’s ask a question: Why do you check yourself in the mirror before you go out?

Because you care about the first impression you make on people you see!

The way clients book is the same. It is the first thing they see. It creates the first impression.

• How easy is it for a client to book? Tip: ask a friend to make a booking with you and ask for their feedback?
• When was the last time you asked your clients for their feedback on your booking process?
• Have you looked at other businesses in your area to see what they are doing?

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Customer experience is king

“It’s our job everyday to make every important aspect of the customer experience a little bit better” - Jeff Bezos, chairman of Amazon

Instagram: make a good impression

The first place many clients will go to is your social media pages. This is probably why you spend hours on photos, reels and stories to attract them.

But how can Instagram make a good impression on your clients booking experience?

Instagram have launched a Book Now button to do exactly that.

• It makes it easy and clear how to book
• It works 24/7- does your receptionist work at midnight?
• It looks professional!

Clients visit your page because they want to find out more AND make a booking.

Instagram have listened to clients and built a button that does exactly what it says on the tin.

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Do my clients need an App?

Short answer from Instagram is no.

The average Brit has 29 apps on their phone BUT only uses 10 of them on a regular basis

Unless you think your app is going to be more popular than their Tesco shopping app, Amazon, Uber, their banking app, Facebook, Instagram, TikTok, DailyMail etc then chances are your clients won't use your app

Chances are your salon app will be one of the 20 apps that are downloaded but never used.

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Apps cost hundreds of £ to build and maintain. Instagram and Facebook buttons are free to use.

More importantly the more clients visit your Facebook or Instagram page, the more the algorithms will show your page to other clients in the area.

This helps you attract new clients.

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An app won't help attract new clients as new clients won't find it in the app store

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Focus your attention on your social media: you get more bang for your buck

It's where your existing clients are. It's where your potential clients are.